When you are selecting paint colors for your commercial building, you have more to think about than just your logo. The colors you choose for your building, whether they are painted in your logo’s colors or in complementary hues, are sending clear messages to your customers and employees.

If you are starting a new business, rebranding, or sprucing up your existing building to integrate your branding into your facility, read on about how to choose—and best use—color to boost your brand.

How to choose a color for your brand.

When selecting colors to represent your business, it is important you take the time to understand the meaning of color. While we know the influence color can have on consumers, the color also has to be congruent with your business. It must make sense to the consumer. So, if you are a company built on trust, but your color screams creative and adventurous, your branding might miss the mark.

Read on to learn about the common emotions colors can invoke in consumers and how to incorporate them into your branding.

White
White can send mixed signals. While it can mean purity and simplicity, it can also teeter on the stark and sterile.

Popular as a blank-slate on which to anchor other colors, white will help make other colors the star.

Black
Black is without a doubt a bold choice. While some brands use black to convey power and sophistication, its inherent ties to death and evil can give it an unintended air of doom.

Like white, black lets other colors shine. When black is paired with the appropriate complementary color, you can be sure your logo is setting a suitable tone for your business.

Pink
You may think you already know this one: pink is feminine, girly, romantic. But on the opposite end of the powdery pink spectrum is a bold and vibrant hue that represents energy, excitement, and fun—and is used in more mainstream logos than you may think.

Don’t shy away from pink just because you aren’t marketing only to women and girls. If energy and excitement are part of your brand’s promise, you may wish to give it a second thought and pair it with a black and/or white to balance the brightness.

Brown
Brown reminds people of nature. It is a simple, honest color that is commonly used with organic and natural products.

If your business deals with dirt and mud, you may wish to consider using brown in your branding. First, it appropriately conveys your message. Second, it’s practical. What better way to cover up the dirt on your building, machinery, etc. than with brown paint?

Purple
Purple can have different meanings, depending on the shade. Dark purples can be associated with royalty and luxury, while light purples can be feminine and nostalgic.

Ranked as a top choice among many women as a favorite color, purple is an excellent choice if you are marketing to women. And only women. Purple doesn’t appear anywhere in the ranks of men’s color preferences.

Blue
The workhorse of business colors, blue is the go-to for companies who want to send a clear message they are trustworthy and reliable. Its nod to nature can also have a calming effect. But careful, it can also be a little depressing.

Blue can give your facility anything from a corporate feel to a tranquil spa-like aesthetic, depending on which blue you choose. If you want to stand out from the crowd, using blue may not be the way to go.

Green
Green runs the gamut from health to wealth. It can appropriately convey your commitment to the environment and sustainability or financial stability.

When selecting which to choose, light and fresh greens will say vitality, while deep, rich greens speak to abundance.

Yellow
The color of energy and joy, yellow can be a happy hue—or a safety warning (think police tape).

A go-to in the fast food world to keep people moving quickly, it is a color best to avoid if you wish to convey sophistication.

Orange
Active, fresh, and healthy, orange is optimistic and energetic.

Orange is a suitable color for brands who wish to convey youth and energy. But if yours is a serious or luxury venture, you may wish to steer clear of orange.

Red
There is no question red is bold color choice. But like many other colors, it all depends on the context. You see, we seem to equally associate red with danger and fire as we do with love and passion. Either way, these are strong emotions that can convey power and confidence.

Because red can send mixed messages, you may choose to use it sparingly to avoid confusing your consumer. But if you need to separate yourself from the competition, red just might be the way to do it.

When it comes time to choose the colors to represent your brand, choose carefully to ensure your colors accurately reflect your brand’s promise. But it can be confusing. We get it. That’s why we are here to help. Contact us at Arizona Painting Company and we have color consulting services to help you choose the colors that will best boost your brand.